Customer at the Center

Build CUSTOMER PERSONA and understand their JOURNEY. Amplify VALUES to the customer with CUSTOMER CENTRICITY.

About This Workshop

Customer centricity is not just about offering great customer service, it means offering a great throughout experience and values to customers whether they are internal or external. Escaplan advances a strategy that’s based on putting your customer at the core of your business and redefines your customer-centric culture.

Learning Objectives

1. Customer-Centric Culture, what is it and why it’s matters.
2. The 6 steps to Customer Centricity.
3. The 3 pillars to create great Customer Experience
a. Customer Persona
b. Customer Values
c. Customer Journey
4. Value Mapping – Developing your team’s purpose and impact.

A team of movie producers is working on a blockbuster project. Hire a director. Work with actors, screenwriters, and cinematography. Create a motion picture that the audience would love and win the OSCAR!

Download course outline


  • Half-Day Workshop (4 Hours)
  • Full-Day Workshop (8 Hours)
  • Onsite or Offsite Location
  • 5-40 people/session


  • Training Handouts

  • Vent and Venue Coordinator

  • Winning Prizes

  • Coffee, Tea and Sweet Refreshments


1. Training Handouts

2. Vent and Venue Coordinator

3. Winning Prizes

4. Coffee, Tea and Sweet Refreshments


+66 98 279 3790
+66 2 026 8910
The Park East, 76 & 78 Soi Sukhumvit 101/2 Bangna 10260 Bangkok, Thailand
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